Your Brand Doesn't Advertise Near Customers.
It Becomes The Store
Papa Pasta is one of the first QSR letting brands take over an entire store — walls, cups, menu, AR, loyalty, data.
6 slots. 1 per category.
2027 TakeOver Calendar
6 Slots. 6 Categories. 6 Chances to Own The Space.
When your competitor books a TakeOver, your category is locked for the year. Don't wait.
Banking/Finance
A competitor is briefing this slot. Don't wait.
TakeOvers per year
Stores live now
min AR dwell time
80 CPM equivalent
What Brands Can Do
Not One-Size-Fits-All. Every TakeOver Is Bespoke.
Every Cup Gives You Data. Every Wall Is Your Yellow.
840K–2.4M branded impressions across 10 stores
Your Branch Is a Pasta Shop. Your Audience Is Already Inside.
HQ demographic lead capture, POPIA-compliant
Your Kit Is on Their Cup. Your Brand Is on Their Wall.
4 collectible cup drops, AR virtual try-on drives repeat visits
Your Show Is the Special. Every Cup Is a Trailer.
5–20 min AR dwell per customer, deeper than any trailer ad
Match Day Is TakeOver Day. Every Store Is a Fan Zone.
Event-driven foot traffic spike + social amplification
Your Launch Isn’t Online. It’s in Their Hands.
Physical product experience in food environment
Trusted by forward-thinking brands
Logos shown for category illustration only — no endorsement implied.
Ready to Take Over?
Your brand deserves more than 1.5 seconds on a billboard. Lock in your category slot before your competitor does.